SEO service for IDX Real Estate Websites
When house hunting, 90 percent of buyers use the Internet. In fact, 53 percent of buyers start their search online, according to a comprehensive report on real estate consumer trends conducted by Google and the National Association of Realtors.
More than ever, people are going online to search for homes and find Realtors®. 86 percent of homebuyers consider real estate websites to be the most useful source of information when shopping for a home. The very first step in the home search process for 44 percent of homebuyers is searching online.
Between 2008 and 2012, real estate-related searches increased 253 percent. With so much opportunity online, real estate agents can’t afford to miss out on this valuable traffic; for real estate professionals, SEO is more important than ever.
Here’s how to optimize your real estate website:
Step 1: Target Local Keyword Phrases
Sixty-nine percent of home shoppers start their search with a local keyword phrase, such as “Miami realtor.
Most real estate agents serve multiple cities and regions. But when you launch your website, focus first on the primary city where you do business. From there, build out silos that target other areas..
Optimize your website for search terms such as:
- [City] real estate
- [City] homes for sale
- [City] real estate listings
- [City] realtors
- [City] real estate agent
These words can appear on pages throughout your site. For example, a site that focuses only on Miami real estate might be organized like this:
- Miami Homes for Sale
- Living in Miami
- Miami Real Estate Testimonials
- About Your Miami Real Estate Agent
Throughout these pages, you should incorporate the local keyword goals and work them into content that is useful to a potential home buyer.
Clay explained that you should make your website a resource. On a page like “Living in Miami,” provide information about school districts, crime rates, median income, public transportation, and statistics about the average homeowner.
The more targeted a real estate website can be, the better
Really focus on getting local traffic. You have a much better chance of ranking for, let’s say, “Miami realtor” than “South Florida realtor” – as you build your site and traffic, you can eventually target more competitive terms like “South Florida realtor,” but not right out of the gate. You’ll have more success with a more targeted approach.
It’s just a first step to make your website better.
Do you want we make the SEO for your website? Do you want to earn more money?
Please choose any of plans below and our team will take care about your main instrument of sales.
Alexander, IntRE TeamYou can choose any of Subscriptions you prefer:
The plans difference:
Regular plan:
– 6 hours per month;
– monthly report;
– 4 SEO optimized posts (monthly) are included;
– 4 keywords included.
VIP plan:
– 20 hours per month;
– monthly report;
– 10 SEO optimized posts (monthly) are included;
– 10 keywords included.